"When you let your WHY be your North Star, you let your WHY be the guiding light for true alignment and ease in your business and your life."

- Ashley Patterson 

Have you identified your organization's North Star to plan your path to smoother operations? Better yet, how can this guiding light illuminate your path to significant workflow improvements? In this post, we’ll discuss the very thing that answers these questions that not many people talk about.

Strategy is essential to starting, growing, and maintaining your business. Yet, the one thing that can and will keep you afloat and aligned is your WHY.  

Let me explain why:

Your WHY is your unique operating system that separates you from everyone else. It’s the one thing that highlights your competitive edge by keeping you and your team aligned and operating with full energy and excitement.

Direction

Like a North Star, your WHY provides a clear sense of direction for your organization.

Constancy

A North Star remains fixed while other stars appear to move, just as your core purpose should remain constant amid changing circumstances.

Guidance

Sailors use the North Star to stay on course, much like how a clear purpose guides decision-making in an organization.

Alignment

Just as all navigational calculations refer back to the North Star, all aspects of an organization should align with its central purpose.

Inspiration

The North Star has long inspired explorers and dreamers, much like a compelling purpose can inspire members of an organization.

When you discover your WHY, you are essentially identifying the core purpose of your business and providing a framework for decision-making. This understanding allows you to align your workflows. Workflows that don't contribute to your WHY can be identified as potentially unnecessary or in need of modification. It ensures that you're not just making processes faster or cheaper, but optimizing them in a way that truly serves your organization's fundamental purpose and values.